Last month, for the first time in our 85 year history, we opened the doors to Titleist Ball Plant 3 and began offering Team Titleist members a behind-the-scenes look at how...

Bob Vokey is a humble man. He balks a bit at the “Master Craftsman” title that his admirers like to place before his name. But is there a better way to describe...

Superior performance is never an accident. Our unrivaled approaches to golf club design, validation, fitting and manufacturing are the keys to our continued innovation and...

There's a lot that goes into creating a new putter design and for Scotty Cameron and his team, every detail matters. As the new Futura 5.5M launches worldwide, Scotty...

As our gear team continues to push forward on proprietary designs and advance a number of innovations in the golf bag space, we wanted to get a closer look at what went into...

This year, for the first time in golf and state history, the U.S Open will be staged in Wisconsin. A demanding and unfamiliar challenge awaits, as the world golf spotlight...

Real golfers have always played an invaluable role in the design and development of Titleist golf balls. Our process involves players of all skill levels, from recreational...

“You’ve got to trust your golf ball. I want something that’s very consistent and works in many different conditions and all types of shots that you can...