What goes into Being #1?

It’s one of the common threads that links every part of our brand together and is ultimately embodied in our endless pursuit and commitment to being the #1 ball in golf.

And whether it's the hardworking associates inside of our walls constantly pushing the envelope of product innovation to golfers at every skill level spending countless hours working on their game searching for a way to get just a little bit better.

This year, our creative team set out to find a new way to bring this concept of Being #1 to life and to communicate what it means to all of us inside the walls of Titleist along with all passionate golfers. One path we were really excited to explore during this journey was telling the story through the lens of our LPGA athletes in a new and meaningful way.

So, we invited some of the top players on the LPGA Tour to join us on a beautiful October day at Hamilton Farm Golf Club in Gladstone, NJ to help bring the idea to life in several unique and specific ways (spoiler - you won’t be disappointed)!

I was lucky enough to experience this firsthand and I'm also happy to report that we had a few extra cameras rolling to capture the behind-the-scenes action so you can see how the day unfolded. We hope you enjoy and don't forget to check out the final product below!