From my observations, Titleist sponsors various social media platforms for us to chat on, and obviously to communicate about their products. The most value I derive is some background on their newest products and interacting with other users to help me make some better decisions. Besides getting details about products I can’t get from hourly employees in a box stores, I’ve found about helpful gems like the physical work up side of TPI and the sprinkling of instructors around the countryside. These experiences alone keep me around. Not to mention finding out about fittings at TPI or Manchester Lane. My first fitting turned out to be the only Premier Titleist fitter in WI at the time. Nice accident. Now, I can find Premier fitters from the website.
There are thousands of TT registrants. There is no fee involved. Posting a couple of times and expecting balls or other swag in return isn’t realistic. The Invitational events can only accommodate around 80 players due to how many golfers can be squeezed into one course. It is going to take some commitment to watch for the signups and jump on them. Titleist is in the business to sell products so their promotional activities, like the early club fittings do cost money so they can’t run fittings for thousands. But thousands can hear from the few selected about what works. Note more Titleist ads involve everyday users and not just the paid guns from the tours.
Everyone in TT has access to product information and feedback from fellow golfers. Getting involved with more postings and discussions gets noticed by Titleist. That generates rewards from swag to access to promotions, like BP3 tours and limited access to the production facility in Carlsbad. For those of you that didn’t get a reservation for an early T series fitting, the pre-order fittings start August 3. And you will have information about what other users are saying. Not just ads from the OEM how great their annual release will make you a scratch golfer.