First introduced in 2018, AVX was created to offer golfers an Alternative to V and X that flies lower than Pro V1 and Pro V1x, spins less, and feels softer on all shots. Now in its third generation, AVX continues to provide dedicated golfers with this important…

With virtual hangouts becoming the new norm, Titleist product experts jumped at the opportunity to spend some time with Team Titleist members for an interactive panel on golf ball innovation. This raw discussion lasted 45 minutes covering everything from…